The Product Manager .
Case
Studies
Turning challenges into practical solutions that deliver real impact.
Every project is different, but the goal is always the same: understand the problem, bring clarity, reduce complexity, and deliver outcomes that move the business forward.
Below are selected case studies highlighting how this approach has helped teams improve processes, work smarter, and achieve measurable results.
2 case studies are available to view, and 5 case studies can be accessed by emailing me.
2025
Slack Insight Assistant
We created an assistant that brings company knowledge straight into Slack. It searches through documentation, data sources, and internal systems to provide quick and clear answers. It eliminates the dependency on external support tools and provides a flexible foundation for future features, such as surfacing real-time insights from any data information.
2024
CallMiner Operational Pulse (LLMs)
We built a reliable way to understand customer conversations at scale. Instead of teams manually digging through call transcripts, leaders now get weekly insight packs that highlight sentiment changes, top call drivers, and emerging operational issues. It gives the business early warning signals and removes the guesswork from understanding what customers are actually saying.
2023
Trade Insights
We turned years of scattered data into a product that gives a clear view of the trade market. It helps trades understand where demand is rising, where competition is shifting, and what opportunities are worth pursuing. It is designed to support smarter decisions, stronger planning, and long-term growth for both small and large trade businesses.
2023
Internal Processes Improvements
We reshaped several ways of working to help the team move faster and align better. This includes clearer intake processes, predictable sprint planning, cleaner documentation, and improved cross-team communication. The outcome is a smoother operating rhythm where decisions are faster, dependencies are managed early, and work flows more efficiently across the organisation.
2023
Member Analytics & Performance Insights Tool
We built a strategic internal tool that brings together the full picture of member performance in one place. By using our data on demand and competition, the tool helps sales teams offer the right product recommendations to each trade at the right time. It replaces scattered manual checks with a consistent, insight-driven view that supports better conversations, stronger decisions, and healthier long-term member relationships.
2022
Seller Payments Modernisation
Modernising Seller Payments for a Marketplace in Transition.
We rebuilt the seller payment experience as OnBuy prepared to become a Merchant of Record. With PayPal no longer serving as the exclusive payment partner, the new integration with Nuvei enabled over 580 alternative payment methods and full capital control. Our first major initiative introduced new payout options for sellers, replacing manual, PayPal-dependent processes with a flexible, scalable payments foundation that supports marketplace growth and operational independence.
2020
Agricultural SaaS Transformation
Transforming an Agricultural Platform into a Scalable SaaS Product.
We led the transformation of a traditional agricultural platform into a subscription-based SaaS solution. This included developing a farmer-friendly pricing model, redesigning the full discovery experience, and identifying high-value features based on real field needs. By defining and delivering the MMP, we created a market-ready product foundation. Post-launch, we optimised funnel performance, improved engagement, and strengthened user retention through data-driven insights and continuous iteration.